Medallia + Thunderhead a Boost to Brands on Voice of Customer Maturity Journey

Customer Feedback Management (CFM) vendor Medallia’s announcement of its intention to acquire customer journey orchestration (CJO) vendor Thunderhead is an expected response to the Qualtrics acquisition of Usermind last year. As my colleague Joanna de Quintanilha writes in her blog, customer journey orchestration platforms have been hot commodities of late. The acquisitions of Usermind and […]